viernes, 25 de enero de 2013

When Soft Power Fails

John Felfer
FPIF


soft-power-china-united-states-joseph-nye 
The oldest Chinatown in the world is not in New York or San Francisco or even Yokohama. It is in Manila, a fact that comes up often when Beijing talks about its longstanding connection to the islands that lie about 600 miles to the southeast. Similarly, China boasts of its three Confucius Institutes in the Philippines where Filipinos can learn Mandarin and appreciate the many facets of Chinese culture. Since 2011, Chinoy TV has also spread the Confucius Institute message to all the Filipinos who can’t physically attend the cultural events.

Trade between the two countries, meanwhile, is expanding rapidly. In 1996, Mainland China didn’t even make it into the top ten of trade partners of the Philippines. Today, with trade volume at $30 billion, China has become number three. After a set of talks in Beijing in 2011, the two sides agreed to double this figure by 2016, which would vault China into the top spot.